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UI/UX: Information Architecture
A gentle introduction to Information Architecture and how it can make your products more successful.
What is Information Architecture (IA)?
Often overlooked by newer or less-experienced teams, Information Architecture (IA) serves as the backbone of your project; determining information hierarchy, relationships, general user flow, and sometimes even the inline state of your product within a given usage context.
Good IA is essentially a blueprint for your project. Without one, you’ll have no idea what you’re trying to build, why you’re building it, or how it will fit into the bigger picture.
Why should we care about it?
The reason that all of this matters is because your IA translates almost 1:1
to the structure of your real, working end-product.
With solid Information Architecture, you will have a crystal-clear understanding of all the parts of your project, where these parts should go, and how they all work together as a cohesive whole.
