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User Research Crash Course for Product Managers
A quick and dirty foundational understanding of User Research
What is User Research?
User Research enables teams to uncover user needs, behaviors, and motivations by gathering data in a structured way, analyzing quantitative and qualitative data to better understand how people work and experience our products.
By better understanding our users, we can improve existing applications, generate new ideas, and spark innovation by:
- Ensuring we’re focusing on solving the right problem(s) and increasing product-market fit
- Assessing and measuring outcomes to ensure products and services meet the needs of our Creators
- Modifying, refining, and continuously improving our offerings
Research is about uncovering users’ needs, not asking users what we should build.
Human-centered design focuses on deeply understanding your target audience and putting their needs at the center of the design and development process. By understanding their needs, motivations, frustrations, and contexts, we can build more relevant, efficient, and effective products.
What People Think Researchers Do…
What Researchers Actually Do…
Why is Research Valuable?
Focuses resources
User research helps teams prioritize the right work and maximize the value of the product. It helps ensure we’re…
