UX Writing: How to do it like Google with this powerful checklist

Notes from Google I/O 2017 on choosing the right words

Writing is easy. All you have to do is cross out the wrong words. (Mark Twain)

These are my notes from a Google I/O 2017 talk by three UX Writers. It’s a great resource to start creating a UX Writing process within your organisation. Useful for anyone involved in putting words on interfaces.

Topics covered:

1. Introduction to Content Strategy

Maggie Stanphill, UX Director, Content Strategy, Google

2. Three UX Writing Best Practices

Allison Rung, UX Writer, Google

3. Building Brand voice for your new Product

Juliana Appenrodt, UX Write, Google

4. Your UX Writing Checklist

Maggie Stanphill, UX Director, Content Strategy, Google

1. Introduction to Content Strategy

Google follows the principle - focus on the user and all else will follow. Focusing on the user starts…