Vibrant Colors In Web Design: 20 Visually Impactful Websites to Inspire You

Color is one of the most powerful tools in the designer’s toolkit. It can draw attention, set a mood, influence users’ emotions, perceptions and actions. As Buffer writes:

Over 90% of our assessment of a product is made on color alone

So it makes sense that color should be considered with care for every design decision, particularly on websites. When it comes to web design, now it’s definitely the time of vibrant colors:

Vibrant color stands out from the background and pulsing with energy.

Designers use vibrant colors to make people focus their attention on important elements and make their design memorable.

So without further ado, let’s dive into beautiful colors!

A great way to make your palette visually interesting is to throw in a bold feature color amongst the more neutral, muted tones. Check out this one by Wokine that uses a base of greys, but spices it up with a splash of cerise.

By paring red and yellow Mediaelection creates minimal but striking pallet.

This palette by Packwire uses an unconventional mix of colors, but throws them together in a very natural way.

Looking for a palette that screams professional, but isn’t boring or outdated? Check out this one as used on Holm Marcher & Co. By choosing a striking red color and mixing it with various blues and navy tones, the site looks very professional without being dull or boring.

Want a professional, tailored palette with a little color? No problem! The color palette by Hlvticons uses striking combination of only three colors — yellow, white and black

Mambomambo uses yellow, and a few shades of green/blue to form a super simple but super stylish palette. This palette is fun, fresh, and best of all, easy.

When in doubt what color to choose, seek colour inspiration from your content. Van Gogh Museum web site uses the vibrant, textured colors that his works are recognised for. By pairing warm yellows, rich blues, and cool greens, this site creates a simple, flexible palette with meaning.

Filter creates a unique vibe by fancy mixing warm colors

Bose uses sharp, clean, preppy colors to create a simple color palette and visually separate different products.

You can use vibrant colors together with a plenty of whitespace, and a cool, neutral colors to balance out the warmth. Consider Originalterritory as an example of this technique.

Atlassian’s interactive infographic site uses bold, high saturation colors in a way that creates stunning effect. Note as well how these striking colors are balanced out with a nice, neutral off-white color.

Banxico uses a vibrant green to calm, inviting and unique palette.

You can use vibrant color as accent. The palette used on Truedigital website draws attention and highlights focal elements by throwing a vibrant feature color into the mix.

Baesman website is a good example of how bright, vibrant colors can be used to create a professional design.

Todd Terje uses vibrant tropical tones to create a beautiful effect. The use of warm yellows, reds, greens, and blues makes for a fun, easy, and beautiful palette suited to any energetic website.

Color adds personality to your design, so try to coincide your palette with your site’s personality as ToyFight does here. By using fun, bright blues, purples, yellows, etc, the fun nature of the design is brought to life.

Is your site youthful? Energetic? Fun? Show that off by using bright, vibrant splashes of color like Fotonaut

Purple and green aren’t two colors that are mixed, but this site by Intesys proves that this combinations looks great.

This palette for El Burro just screams fun, energy and excitement. By using highly saturated colors like hot pink, yellow or lime, you can create the same effect.

Don’t be afraid to throw a dash of pink amongst your colors to add a bit of a unique touch just like 12dishes does.

Conclusion

Color can make or break your design, so it’s important to choose it wisely when designing websites.

Have you seen a website with a particularly stunning use of color? Or you have some tips to choosing a perfect vibrant palette? Leave your thoughts in the comments below!

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