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What is Von Restorff Effect?
When we are presented with multiple items which are similar, the item with any distinctive feature is the easiest to remember. It is also called as “Isolation effect” .The theory was coined by German psychiatrist and pediatrician Hedwig von Restorff. When there are many items of similar properties we can create distinctiveness of an item by varying one of its preattentive attributes such as size, shape, color, spacing etc.
Curious about Preattentive attributes ? Check this out.
When should I use?
To present or highlight any important information among a group of similar information.
Why should I care?
It reduces the stress of otherwise going through different items to get to the important or most relevant detail. Even though we have impressive cognitive abilities we are still visual beings and a great amount of brain activity is spent on processing visual information.
Where can I find them?
In many sites where there is a comparison between their products and pricing , to show change in status etc..
It is very clear that the first course is closed for enrolment just by seeing the completed circle and its color (red).
This is the pricing page of Mixpanel. Use of Fill color for button and “Most Popular” tag makes the Growth plan stand out from the other two.
