What are stakeholders and why are they important in UX

What, or more precisely, who are the often-mentioned Stakeholders? And why are they important in UX projects?

What, or more precisely, who are the often-mentioned Stakeholders? And why are they important in UX projects?

If you work in business, design, or marketing, you’ve probably heard this term: Stakeholders.

What exactly does the term mean?

In fact, Stakeholder is a term coined by the American philosopher Robert Edward Freeman in the 1980s.

Freeman created the interest group theory, which states that a company must take into account the interests of any individual or organization that has an impact on its actions.

Stakeholders (do not confuse them with steakholders) are usually defined as the interested parties in a project, organization, negotiation, etc.

Stakeholders can be inside or outside your organization and can include customers, employees, suppliers, investors, and the community in which you operate.

In today’s interpretation, an interested party is anyone who can influence or be affected by the activities of a company.

At the same time, and in short, a Stakeholder is any person or organization that has some connection with the product, service, project, or company.