What is User Experience Design? (2019 edition)

There are many many talks about what’s UX and who’s an UX’er that sometimes even confusing for us to keep track of all different definitions.

The fact that there’s still not a consensus on what an UX’er does is two-fold. Firstly, it’s an alarming signal because digital products have been evolving for the past 25 years or so. The least we can expect is to share a mutual understanding…