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Whatever happened to Nokia’s Pure UI?
A promising design project that wasn’t meant to be
![](https://miro.medium.com/v2/resize:fit:700/1*QXYzsh7-9WdB7Nj-0Zv2MQ.jpeg)
The design team at Nokia unveiled a new UI design system in March 2023, likely designed for Nokia’s B2B / enterprise software interfaces across multiple devices and screen sizes.
Focusing on a clean, minimalistic and clutter-free look, the system was rightfully named ‘Pure’. The system obviously took inspiration from the new Nokia logo launched a month earlier in February 2023 (Nokia’s first logo change in over 60 years!). The Pure design system even won the IF design award.
![](https://miro.medium.com/v2/resize:fit:700/1*VX4YWG5SoJjxKuohZcQZmg.jpeg)
The Vision?
As per Nokia, the Pure design system focussed on creating a simple, flexible and future-proof design language. Of course, just like Material, we expected to see newer iterations as the system evolved, with the overarching vision and direction remaining consistent.
It’s a shame the Pure UI was never intended for Nokia-branded mobile devices. But it was planned to be rolled…