Why understanding Customer Experience makes you a great UX Designer.

By Luca Longo from the blog of CourseUX.com

Today you are going to learn something different about User Experience.

Why?

Learning something new about UX was a great experience for my personal growth. I was working on many projects, with different businesses and I often found myself having to go outside of the UX limits.

I had to extend my research to the customer experience (CX) and defining and understanding the difference between UX and CX.

This step is very important.

Not only because you are going to know many other aspects about your projects, but mainly because you will understand the connection between Users and Customers, and how to create the best experience to serve them.

Both have evolved to become two recognised disciplines, and they share the same business goal. For this reason, UX and CX share a lot of similarities and it is not uncommon for a UX expert to carry out the work of a CX professional.

In essence, user experience is part of the customer experience, which contains some aspects outside of a product that UX does not.

To be honest with you, during my professional experience, I saw many companies that hired multi-discipline profiles to give them the management of both UX and CX.

Different Metrics Perspective

I will make it easy to understand.

User experience (UX) is about the experience of an end-user across products (mainly digital). It deals with people interacting with the product and the experience they receive from that interaction.

As I explained you in my article, UX deals with the research, design-production and testing associated with making a digital product easier and more enjoyable to use with a nice user interface.

It’s measured with metrics like:

• success rate;
• conversion rate;
• time to complete a task;
• error rate;
• abandonment rate;
• click completion;