Why you should be writing UX case studies

Portfolios are outdated. The classic agency model is dead.

Better design speaks for itself. Results are established in how well they communicate their core values to their users and in turn how successful the product is deemed to be. So having said this, it’s easy to forget the approach to reach such a result. However, to be able to communicate ideas, concepts or finished products it’s almost essential to be able to communicate these key elements throughout the entirety of the project.

In short, its about creating a story behind a product to place emphasis on its key selling points. But beneath that, it’s much more. It’s to do with the core value of the solution, the real people involved that have tangible problems and the emotions that can be played upon in such a story.

“Draw a line in the sand.”

Case studies are exactly this. Stories created to make the value of a product stick. They are the communication behind an approach to make each of the main points that were addressed clear. — but, and this is really important, they are not simply a retold version of events as this would be missing the point. They are high quality and each part should contain a message.

Here’s my favourite set of examples from the Uber…