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DIVERSITY & INCLUSION | USER EXPERIENCE | WORKPLACE OF THE FUTURE

The upfront guide to design Inclusive Personas

Probably the best Persona Template you’ve ever seen, plus three simple steps to include in your Persona design approach.

Federico Francioni
UX Planet
Published in
7 min readMar 19, 2020

A gender-neutral persona named Steph
Meet Steph: an Inclusive Persona example. Explore the visual card at the end of the article // Photo by J. Travis

In my previous article The one thing HR and IT are still missing about Employee Experience I focused on the importance of including the daily grind of employees’ life as the foundational element for the creation of a world-class digital workplace.

Successful employee experience programs focus on the day-to-day micro-moments of an employee journey as much as they plan for key macro-moments

In an ideal experience design and personalization journey, crafting personas is one of the first and most crucial steps to take. This is why I wanted to tackle this practical topic right away. Like a bartender, you’re about to enjoy my very own recipe for Inclusive Persona: in the following chapters you will discover the different elements I suggest for an effective and original mix. But I can’t wait to know what your recommendations are, to craft an even better cocktail.

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Published in UX Planet

UX Planet is a one-stop resource for everything related to user experience.

Written by Federico Francioni

Head of Digital Ecosystem at Meta ∞ Striving to envision, design & deliver outstanding experiences for all kinds of users 🔮 FedericoFrancioni.com

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